The Dignity Based Franchise


Joe Kiedinger is the creator of Dignify, a proven, pioneering workplace communication system that enables business leaders to create dignity-based cultures to strengthen understanding and cooperation while increasing employee engagement, improving hiring effectiveness and retention, and ultimately spurring greater innovation and productivity.

At the heart of this system is a unique, proprietary approach for identifying an individual’s top motivations or dignity traits, which results in improved communication and reduced workplace stress—which consistently has been shown to be the underlying reason why people quit jobs, departments miss goals and companies fail to thrive. Initially launched in 2009 as the About Me Card system, Dignify has evolved through multiple iterations based on direct client feedback and today is used by business leaders across the country as a practical and efficient activity-tracking tool in driving employee engagement.

As the founder of several businesses including Prophit Marketing, a full-service advertising/marketing firm, Kiedinger has delivered numerous presentations and workshops on dignity-based communication, as well as Servant Leadership, for service businesses nationwide such as Great American Cookies, Pretzelmaker, Marble Slab Creamery, Hot Dog on a Stick, Maggie Moo’s and The Cleaning Authority.